How to Know a Story Idea When You See One

It looks like a duck; it quacks like a duck; it must be a duck

Susan Orlean
2 min readOct 22, 2020
The lightbulb goes off. Photo: Akshay Paatil / Unsplash

Sometimes I think my superpower is coming up with story ideas. It’s an undervalued component of being a writer, which is quite an irony since you can’t write unless you have an idea of what you want to write about.

When I got my first writing job, right out of college, I assumed I’d be told what to write. After all, being a student means being assigned a topic. So when my first editor at that first job asked me what I planned to do for my first story, I froze. No one had ever taught me how to think of a story idea, or advised me on what made for a good story, or told me how to find one.

The usual wisdom is “write what you know”, but that puzzled me: Why write what I know when there’s so much I don’t yet know that I’d like to know? Why not choose to write the stories I’d want to read? It would be a steeper climb, for sure, starting with no knowledge, but I was willing to do it.

But what makes a good story? It can’t merely be a topic (ie, orchids). There has to be some question being begged or it will read like a term paper. It can certainly be a person — though it helps if there is a question there, too, to make it more than a bio. It can be something strange or it can be something very…

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Susan Orlean
Susan Orlean

Written by Susan Orlean

Staff writer, The New Yorker. Author of The Library Book, The Orchid Thief, and more…Head of my very own Literati.com book club (join me!)

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